Negotiate the Life You Deserve
We all negotiate, far more often than we realise. In our personal and professional lives, usually on a daily – if not hourly – basis. We negotiate with our friends, partners, children, peers and colleagues. We negotiate when we want to watch a movie no one else is keen on, when we want a salary increase, when we want to close a business deal and when we are dealing with members of the public. This is because negotiation is the process that takes place EVERYTIME we want something from someone who wants something from us.
Whether you’re trying to influence an outcome, bridge a disagreement, or create alignment you’re in a negotiation.The good news? With awareness, preparation and emotional intelligence, you can learn to negotiate the life you deserve one interaction at a time.
Here are Key Steps to help you lead your next negotiation with confidence and compassion:
- Be prepared
Preparation is everything. Going in “cold” often leads to poor decisions, missed opportunities, or outcomes you’ll regret. Know your facts, clarify your goals and anticipate the other party’s potential needs, concerns, or resistance points.
Key Step: Do your homework. Come in grounded, clear and confident not just about what you want, but why it matters.
- Be VERY clear about you BATNA and ZOPA
Your BATNA (Best Alternative to a Negotiated Agreement) is your safety net your plan B. Your ZOPA (Zone of Possible Agreement) is the overlap between what you want and what they are willing to offer. If you don’t know these, you risk accepting a poor deal or walking away from a good one.
Key Step: Define your walkaway point before you sit down at the table. Knowing your BATNA strengthens your confidence. Clarifying your ZOPA helps you aim for mutual value.
- Gain and sustain rapport
Negotiation is never just about the issue it’s about the people. When rapport is high, resistance is low. Trust opens doors that logic alone never will.
Key Step: Start with connection. Match energy and tone. Show curiosity. Listen deeply. People are more likely to collaborate when they feel seen, heard and respected.
- Ask good questions (Click here to learn more)
The quality of your questions determines the quality of your outcome. Great questions invite clarity, reveal hidden needs and open creative pathways forward.
Key Step: Ask open-ended questions that invite depth, e.g., “What would make this a win for you?” or “What concerns might we need to address to move forward?” Good questions lead to better answers and better outcomes.
- Sharpen your listening skills
Most people listen to respond not to understand. But in negotiation, real listening is your superpower. It reveals what’s really going on and gives you the edge to respond strategically and empathetically.
Key Step: Listen for more than words, pay attention to tone, pace, pauses and what’s not being said. Reflect back what you hear. It builds trust, clears up confusion and shows you’re fully present.
- Clear up ambiguity immediately
Assumptions are dangerous in negotiation. A single misunderstanding can derail the entire conversation or create disappointment later.
Key Step: If something’s unclear pause and clarify. Say, “Just so I understand…” or “Let me check I’ve got this right…” Clarity brings confidence for both parties.
- Stay focused on a WIN-WIN… especially if the relationship’s important to you
If you focus only on your own needs, you may win the deal but lose the relationship. If you cave too easily, you lose respect — and possibly value. The sweet spot is a solution where both sides feel heard, valued and respected.
Key Step: Ask yourself: What outcome would allow both of us to walk away feeling positive?
If the relationship is important to you — make sure your approach reflects that.
Negotiation is not about being aggressive or manipulative. It’s about intentional influence, mutual value and sustainable outcomes.
You can learn this skill. You can refine it every day in conversations, meetings, parenting and partnerships. And when you do, you don’t just win the deal… You win a life filled with stronger relationships, clearer boundaries and more aligned outcomes.
Keep an eye out for next week’s Food For Though where I will be sharing some of the deadly sins we never want to commit when we negotiate. And remember, no matter the conversation keep taking Key Steps to…
“be the difference that makes the difference”



